Insights

Notes from the studio.

Practical, no-fluff thinking on websites, search, AI and ads, the same advice we give our clients.

AEO vs SEO in 2026: how to get cited by ChatGPT, Gemini and Google

6 min read

AEO vs SEO in 2026: how to get cited by ChatGPT, Gemini and Google

Search now has two front doors: the classic results page and the AI answer. Here's how to win both without doubling your work.

28 May 2026Read
What should a Goa business actually pay for a website in 2026?

5 min read

What should a Goa business actually pay for a website in 2026?

From ₹15k templates to ₹5L custom builds, a straight-talking breakdown of what your money buys, and what's worth it.

12 May 2026Read
Google, Meta or LinkedIn: where should your first ad budget go?

5 min read

Google, Meta or LinkedIn: where should your first ad budget go?

A simple framework for choosing your first paid channel based on how people actually buy what you sell.

21 Apr 2026Read